"The choice of a new generation", was not just a random slogan, it was a very clever marketing strategy. Pepsi products have a sweeter taste, and are therefor more appealing to younger customers. When Coca Cola realized that their customers were dying off, as Pepsi's were being born, they tried to duplicate Pepsi's success, by coming out with "New Coke", one of the biggest marketing disasters in American business history. Coca Cola alienated their own customers, while failing to win over any of Pepsi's customers. In fact, Pepsi ran an ad, where two big guys stood, staring at each other. The text of the ad, read "for years, the cola giants stood toe to toe, and the other guys blinked". To this day, Pepsico continues to beat Coca Cola, with it's superior products, and marketing strategies.

Coke rules!
Always Coca Cola....

I love coca cola and even serve it in my restaurant.

Pepsi, no Coke.

Coke