Issue:

Every two seconds someone in the US needs blood - but only 5% of the eligible US population donate in a given year. Healthy donors are the only source of blood.

Belief:

Imagine if giving blood was part of everyone\'s life. Something you did on a regular basis, like eating at your favorite restaurant. What kind of difference would that make? For nearly 5 million people who receive blood transfusions every year, your donation can make the difference between life and death.